“That”: More Than Streetwear—It’s Who You Are

Not just another brand. Not just another hoodie. This is identity, reimagined.

At “That”, we believe what you wear should mean something. It’s not about trends, it’s about self-expression, culture, and making a statement.

We take the past, the intricate patterns and the wisdom of poetry, and remix it with bold, modern designs that speak to a new generation. A generation that isn’t afraid to be different.

Every piece is a conversation starter. A fusion of history and street culture. A way to wear who you are, and because meaning goes beyond what you see, each design has a QR code—scan it, and dive into the story behind the art on your back.

This isn’t just clothing. It’s ???—your essence, your identity, your voice.

So, are you ready to wear your truth?

Why

Identity matters. At “That”, we create fashion that lets you express who you truly are—bold, unique, and unapologetically yourself.

How

We blend heritage and streetwear—combining Arabic calligraphy and historic patterns with modern design, so you can wear your culture and story.

What

“That” is a streetwear brand featuring graphic designs with Arabic art and calligraphy, creating meaningful clothing that stands out.